The Puerto Rican Day Parade with Lyft

OVERVIEW

In late May 2019, Jon collaborated with his long-time friend Nick Slater on a large scale illustration for a car wrap and other swag items 62nd Annual Puerto Rican Day Parade in New York City.

ROLE

Art Direction

Illustration

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Direction
STLE EXPLORATION

As we began to narrow in on the style of our illustration, Nick started developing some early explorations around different types of architecture and ways in which we could section off some of the motifs.

These explorations helped to kickstart the style of elements we planned to build and how we would integrate each scene into the next. I then started to cherry-pick some of the ideas that we collected from the Diversity and Inclusion team and built those out into their own sections.

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COLOR PALETTE

After some research, I found that many of the groups participating in the parade were using the exact colors from the Puerto Rican flag. Of course, this is the obvious choice, but I wanted the car to stand out as it cruised through Lower Manhattan.

I then developed a color palette inspired by the Puerto Rican flag with a slight twist that used more vibrant colors.

Color-Palette
WRAPPING UP

After finalizing the color palette just days before the parade, I finally sent the car wrap off to the printers in Brooklyn. Shortly there after I worked with Nick to put together a design for some t-shirts to be worn in the parade that leveraged the compositions we used on the car wrap.

Displayed below are photos of the car wrap, shirts, and some exciting moments we shared with our drivers from the parade.

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Credits:

Illustrator 👉 Nick Slater

Diversity & Inclusion Lead 👉 Kabi Gishuru

Program Manager 👉 Anetra Brown

Contact

Interested in working together?

© 2020 Jon Howell → Don't be a jerk and steal my work.

© 2020 Jonathan Howell