Jon is currently living and working in beautiful San Francisco, leading Brand Experience design at Lyft 🚗💨

Focused on the intersection of brand and product design. More specifically, building brand identities and product experiences rooted in strong emotional connection.

Lyft Pink is a membership program that provides an elevated product experience with preferred pricing.

CATEGORY

Brand & Product Design

DESCRIPTION

A bold visual identity and branded product experience for Lyft's new membership program with preferred pricing and other benefits to enable riders to unlock all their city has to offer.

Twitch Characters were created for a new product feature and soon became part of the brand system.

CATEGORY

Art Direction & Brand Experience

DESCRIPTION

A set of "Bits" inspired characters to become part of the Twitch brand and aid in communications around new product features.

Reddit was redesigning its entire platform, this included a complete overhaul of their iconography.

CATEGORY

Icon Design

DESCRIPTION

160+ icons for the front page of the Internet.

Assembly was a platform where people could connect and collaborate to create digital products.

CATEGORY

Branding & Visual Design

DESCRIPTION

A robust brand identity for a comprehensive online platform where global makers connected and collaborated to create software services, websites, mobile apps and more.

Lyft marched down the busy streets of New York City in style, during the Puerto Rican Day Parade.

CATEGORY

Art Direction & Illustration

DESCRIPTION

Illustration collaboration for the nationally televised 62nd Annual Puerto Rican Day Parade held in the heart of New York City.

The Founders Market + Bistro in South Florida provides an authentic farm-to-table experience.

CATEGORY

Branding & Art Direction

DESCRIPTION

Brand identity and package design for a locally owned market and farm-to-table bistro located in sunny Southwest Florida.

Jonathan is currently running Freelance Studio with his partner and they’re accepting new projects ↴

CONTACT

Hi@Freelance.Studio

SERVICES

Research & Strategy, Branding, Creative Direction, Product Photography, Icon Design, Naming, and Motion Graphics