SUPER IMPORTANT INFORMATION ✨

Jon is a designer focused on building visual identities and brand experiences.

Currently based in San Francisco, where he leads Brand Experience design at Lyft. Jon holds a Bachelor’s degree in Business Marketing and a minor Advertising from Florida Gulf Coast University, along with a Master’s degree in Graphic Design from the Savannah College of Art & Design.

Jon has had the opportunity to work and lead both brand and product design teams at companies like Microsoft, Twitch, SurveyMonkey, and now Lyft. He's an advocate for creating brand systems and experiences that are rooted in a strong emotional connection.

In doing so, he’s helped a variety of brands and products build trust, drive preference and create affinity with their users.

👇

Nº1: 📸 Jon smiling and thinking to himself how ridiculous you probably think his sunglasses are — he’s got a thing for 👓

STRATEGY + BRANDING + PRODUCT DESIGN

A new membership program from your favorite rideshare company

AS SEEN ON

Ellen

The Verge

USA Today

Hypebeast

Nº2: 🚗💨 A bold visual identity and product experience for Lyft's new membership program with preferred pricing, perks, and more.

AS SEEN ON

Wired

The Verge

Fast Company

ART DIRECTION + ICON DESIGN

Designing 160+ icons for the front page of the Internet

Nº3: 🌐 A small portion of the iconography for Reddit.com

ART DIRECTION + BRAND EXPERIENCE

Creating small characters for the world's largest video game streaming platform

Nº4: 🕹️ Bits inspired characters, acting up inside of Twitch Chat.

ART DIRECTION + ILLUSTRATION

Marching down the busy streets, in the heart of NYC

Nº5: 🍎 Cruising down 5th Avenue in style, celebrating the nationally televised 62nd Annual Puerto Rican Day Parade in New York City.

STRATEGY + BRANDING + BRAND EXPERIENCE

A platform for people to connect, collaborate, and create digital products

AS SEEN ON

Brand New

Best of Behance

Nº6: 👩‍💻 A dynamic logomark representing the diverse set of people and products for a comprehensive digital platform called Assembly.

PRODUCT DESIGN + BRAND EXPERIENCE

A plan to increase utilization for Lyft's iconic trade dress

Nº7: 🚥 An illuminated light called the Amp is Lyft's strongest out-of-home marketing tool.

OTHER EXCITING NEWS 🎉

Jon is running Freelance Studio with his partner

CONTACT

Email

TikTok

Nº8: 🆕 San Francisco based design studio run by Jon Howell and his partner Jenny Villermin focusing on brand identities and experiences.

ALL GOOD THINGS COME TO AN END 📚

That’s all folks, if you'd like to work together let's talk

So if you’ve made it this far, thank you. I’d like to take this opportunity to stop talking in the third person and say that I’m glad you stopped by and checked out some of my work.

We’re currently accepting new projects over at Freelance Studio and we’d love to hear from you. Until next time, all you cool cats and kittens 🐱